Category Archive: Outreach

Avoiding outreach failure, DistilledLive video discussion

By cheri-percy. Published June 12, 2013 in the Distilled, Outreach, Video category

With the launch of the DistilledU Expert Outreach module this week, who better to talk us through the subject than the team themselves. This week’s video comes from Rob Toledo and James Daugherty, sharing their experiences on how to avoid outreach fails. In this video, Continue reading »

How to Kick Ass at Copywriting for Your Website

By Kyra Kuik. Published May 2, 2013 in the Content, Outreach category

When I declared an English major in college, my mom said it was a great choice, “because people will always need good writers.” I was pleasantly surprised to find that true upon graduating college, but I was also pretty surprised Continue reading »

Creating and Managing Deadlines for Outreachers

By James Daugherty. Published April 19, 2013 in the Outreach category

Looking back on my greenhorn Outreach days, I was a bright-eyed and spiky-haired marketer who learned as I went. In my last two posts, The Scouting Report for Link Building Rookies and Think Beyond the Link – The Right Way Continue reading »

Think Beyond the Link – The Right Way to Conduct Reviews for Outreach

By James Daugherty. Published March 5, 2013 in the Outreach category

In my first blog post, The Scouting Report for Link Building Rookies, I discussed the ins and outs of blogger niches for outreach noobs. As a rookie outreacher, my natural curiosity was a HUGE asset when prospecting for potential guest Continue reading »

DistilledLive Seattle | Creating a Content Marketing Strategy for Outreach

By cheri-percy. Published March 4, 2013 in the Content, Distilled, Outreach, Video category

We got technical for the last edition of DistilledLive London as Dave Sottimano and Tom Anthony gave their thoughts on hreflang. But with the DistilledLive Seattle Meet Up just around the corner, we thought we’d take a look at current hot topic, Content Marketing with the people Continue reading »

How to Produce High Quality Written Content

By Kyra Kuik. Published January 24, 2013 in the Content, Outreach category

I constantly hear SEOs and internet marketers evangelizing good content, suggesting that brands “create high quality content,” or “build link-worthy content.” Content has definitely become a trend word, with many people, including Bill Gates, proclaiming “content is king.” Don’t get Continue reading »

Using Personal Experience To Qualify Your Outreach

By Luke Clum. Published January 8, 2013 in the Link Building, Outreach, Uncategorized category

So, you’ve spent hours slogging through the net for a beautiful list of prospects. You’ve created a great piece of content and have crafted (what you believe is) the perfect pitch that will propel you to supreme internet fame… only Continue reading »

Trusting Your Brand in the Hands of a Marketer

By Rob Toledo. Published October 23, 2012 in the Link Building, Outreach, SEO category

 Before I start bashing non-disclosure agreements, I want to caveat my argument by saying that I completely understand their importance in most instances. If you’re a brand about to launch a major product or feature, you want to be able Continue reading »

#DistilledLive | Content marketing for the web

By cheri-percy. Published October 5, 2012 in the Content, Distilled, Outreach category

In light of the recent popularity of #contentcrush, we thought it only right that we run a #DistilledLive event focussing on one of the hottest search topics of the moment – Content! In fact, our first speaker, Vincent Franklin of Continue reading »