Category Archive: Content

The Content Marketing Show Round Up – May 2013

By Hannah. Published June 3, 2013 in the Content, Events, Marketing category

Friday saw more than 1000 marketers attending the Content Marketing Show in Logan Hall at the Institute of Education in London. This was my favourite slide of the day – it’s Paul May’s & the photo was taken by Stacey Cavanagh. The wifi password was ‘going underground’ Continue reading »

Dealing with content beyond the webpage, DistilledLive discussion

By cheri-percy. Published May 31, 2013 in the Content, Distilled, Mobile category

By now, most of us are aware of the idea of responsive design and the sorts of tools you can use to make your website’s layout more mobile friendly. But how do we deal with content in this multi-screen world? Continue reading »

Content Marketing DOs and DON’Ts

By Adria Saracino. Published May 16, 2013 in the Content, Marketing category

While everyone’s definition of content marketing is a little different, the execution side of this marketing channel has much more definitive best practices. Whether you are new to content marketing or just looking for validation that your program is running Continue reading »

Data vs Personas for Content Planning, DistilledLive video discussion

By cheri-percy. Published May 6, 2013 in the Content, Distilled, Video category

The last DistilledLive video came from our London team and talked you through some positive ways to give feedback to your designers when it comes to producing content. In this edition, we’re moving on from the design of the content Continue reading »

How to Kick Ass at Copywriting for Your Website

By Kyra Kuik. Published May 2, 2013 in the Content, Outreach category

When I declared an English major in college, my mom said it was a great choice, “because people will always need good writers.” I was pleasantly surprised to find that true upon graduating college, but I was also pretty surprised Continue reading »

Why Content Marketers are Right to Hate on SEOs

By Hannah. Published April 25, 2013 in the Content, Link Building category

Do you self-identify (or have you previously self-identified) as an SEO? If so you likely won’t be too surprised to hear that you’re ‘unpopular’ in the content marketing world. In truth I’d suggest that unpopular doesn’t come close to covering Continue reading »

Using Customer Surveys to Define Your Content Marketing Efforts

By Alyssa Ennis. Published April 12, 2013 in the Content, Distilled category

We’ve said it before, and we’ll say it again—content marketing can be tough. Creating content without a target audience is like Hall without Oates, peanut butter without jelly, Carly Rae Jepson without ‘Call Me Maybe’….essentially, it just doesn’t make sense. Continue reading »

Balancing Short-term Authority Gains with a Long-term Content Vision

By Mike Tekula. Published March 12, 2013 in the Content, Link Building category

On-site/technical SEO still matters. For brands that already enjoy a healthy amount of inbound links, there is usually a good deal of unrealized value in: Solving crawl problems Optimizing site architecture and internal links Managing redirects/canonical tags to consolidate/reclaim existing Continue reading »

DistilledLive Seattle | Creating a Content Marketing Strategy for Outreach

By cheri-percy. Published March 4, 2013 in the Content, Distilled, Outreach, Video category

We got technical for the last edition of DistilledLive London as Dave Sottimano and Tom Anthony gave their thoughts on hreflang. But with the DistilledLive Seattle Meet Up just around the corner, we thought we’d take a look at current hot topic, Content Marketing with the people Continue reading »

Everything a Marketer Needs to Know Can Be Learned from Journalism

By Adria Saracino. Published February 26, 2013 in the Content, Marketing category

I became a marketer somewhat by accident. I still remember filling out college applications, answering the fretful, “What do you plan on doing with your life?” question with that annoying confidence only a 17 year old can possess. I knew Continue reading »