Category Archive: Distilled

Building links and leads: How co-marketing can work for you

By cheri-percy. Published June 13, 2013 in the Distilled, Link Building, Marketing category

I got to know Liz when we ran a joint webinar with Hubspot a few months ago. Unlike some other efforts we’d made to do joint marketing with different companies, this one went super well. With this in mind, we Continue reading »

Avoiding outreach failure, DistilledLive video discussion

By cheri-percy. Published June 12, 2013 in the Distilled, Outreach, Video category

With the launch of the DistilledU Expert Outreach module this week, who better to talk us through the subject than the team themselves. This week’s video comes from Rob Toledo and James Daugherty, sharing their experiences on how to avoid outreach fails. In this video, Continue reading »

The Content Marketing Show Round Up – May 2013

By Hannah. Published June 3, 2013 in the Content, Events, Marketing category

Friday saw more than 1000 marketers attending the Content Marketing Show in Logan Hall at the Institute of Education in London. This was my favourite slide of the day – it’s Paul May’s & the photo was taken by Stacey Cavanagh. The wifi password was ‘going underground’ Continue reading »

Dealing with content beyond the webpage, DistilledLive discussion

By cheri-percy. Published May 31, 2013 in the Content, Distilled, Mobile category

By now, most of us are aware of the idea of responsive design and the sorts of tools you can use to make your website’s layout more mobile friendly. But how do we deal with content in this multi-screen world? Continue reading »

Who fancies joining us in Paradise?

By Lauren Brady. Published May 28, 2013 in the Distilled, Events, SearchLove 2013 category

On 5th & 6th September, we’re bringing our renowned mixture of expert speakers, advanced sessions and invaluable networking opportunities to the sunny West Coast; San Diego to be precise! Summer seems to have been and gone already in the UK, so I, for Continue reading »

SearchLove Boston 2013 – Day One Recap

By Julianne Staino. Published May 21, 2013 in the Distilled, SearchLove 2013 category

It’s that time of year again! Flowers are budding, kids are counting down the days to the end of the school year, and SEOs are flocking to Boston for Distilled’s Spring SearchLove conference. Like years past, we had a killer Continue reading »

Content Marketing DOs and DON’Ts

By Adria Saracino. Published May 16, 2013 in the Content, Marketing category

While everyone’s definition of content marketing is a little different, the execution side of this marketing channel has much more definitive best practices. Whether you are new to content marketing or just looking for validation that your program is running Continue reading »

Data vs Personas for Content Planning, DistilledLive video discussion

By cheri-percy. Published May 6, 2013 in the Content, Distilled, Video category

The last DistilledLive video came from our London team and talked you through some positive ways to give feedback to your designers when it comes to producing content. In this edition, we’re moving on from the design of the content Continue reading »

How to Kick Ass at Copywriting for Your Website

By Kyra Kuik. Published May 2, 2013 in the Content, Outreach category

When I declared an English major in college, my mom said it was a great choice, “because people will always need good writers.” I was pleasantly surprised to find that true upon graduating college, but I was also pretty surprised Continue reading »

LinkLove London 2013 videos are now available

By cheri-percy. Published April 29, 2013 in the Distilled, LinkLove London 2013 category

This may well have been the last LinkLove but here at Distilled we were set to make this the best one yet and the quality of speaker sessions [not to mention, line of mid conference refreshments and activities; Scaletrix, anyone?] were Continue reading »