Will Critchlow : Will founded Distilled with Duncan in 2005. Since then, he has consulted with some of the world’s largest organisations and most famous websites, spoken at most major industry events and regularly appeared in local and national press.

Blog posts by Will Critchlow:

Converting the Believers: an ebook from usability expert Dr Pete

We have interviewed Dr Pete from Strategic Website Usability consultants usereffect before. We originally got to know Pete via SEOmoz and had the pleasure of finally meeting him in person in Seattle over the summer. He has been hard at Continue reading »

Should I invest in SEO during a downturn?

Thanks to Ciaran for pointing out a micro-site from FT.com about how to beat the feeling of impending financial doom pervading the world at the moment. The answer, according to research by McKinsey showed that: The companies who increased their Continue reading »

A glimpse of the future: Google abusing monopoly

One of the most basic elements of online reputation work is to ensure that your business ranks in the major search engines for its own name. Over the last couple of days, I spent a bit of time digging into Continue reading »

Distilled in The Telegraph: Top 10 SEO Tips

I have actually started the long-overdue update post to cover all the stuff that has been going on here at Distilled (including growing to 13 of us in the now-slightly-crowded office). Before I finish that off and get back to Continue reading »

Veosearch: a new charity search engine launches in the UK

I was recently contacted by Björn Wigeman who is head of international development at Veosearch – a charity search engine that has just launched in the UK. They are trying to encourage people to use them as their regular search Continue reading »

Distilled + SEOmoz = AWESOME

As I twittered earlier today: If you read one bit of news today, read this: SEOMoz + Distilled The announcement has just gone out about our really exciting plans for working more closely with our great friends at SEOmoz. We Continue reading »

The inspiration for our team building day

So we’re nearly 6 hours into our team-building day. Not a lot to show for it yet if you’re watching from the outside beyond a load of twitters (oh, and tom’s if you can persuade him to let you follow Continue reading »

Online reputation management for politicians: 7 reasons why it’s so hard

Politics is moving onto the Internet in force. It is surprising in some ways that it has taken as long as it has for the web to feature heavily in mainstream political campaigns. It can be seen very obviously in Continue reading »

Big players want to avoid TM bidding (but that’s no surprise)

So we are now into our first week of the new regime. Google is now allowing UK advertisers to bid on trademark-protected keywords. Although there might be a few teething troubles, it is definitely up and running. Last week one Continue reading »

Google losing all incentives to keep cost of PPC down?

I am not an economist, so I don’t know a lot about Giffen goods, but the quick write-up at Datawocky asking whether search marketing is a Giffen good explains the concept of a good where demand increases as prices increases: Continue reading »