Will Critchlow : Will founded Distilled with Duncan in 2005. Since then, he has consulted with some of the world’s largest organisations and most famous websites, spoken at most major industry events and regularly appeared in local and national press.

Blog posts by Will Critchlow:

Getting to exceptional: free SEO strategy reviews

At our recent Linklove conference (did you see that the videos are now on sale?) I talked about the challenges of getting to exceptional but the extreme rewards available online for those that make it. You can check out my Continue reading »

Black hat politics: online dirty tricks

I’m fascinated by politics. As a marketer, I’m regularly intrigued by the sophistication of many political campaigns and simultaneously amazed at the crudeness of others. The more I see online marketing grow, the more scared I am of the potential Continue reading »

The difference between planning, project management, line management and leadership

I often get asked about my view on growing teams and managing people. I love chatting with would-be entrepreneurs and up-and-coming managers about the bits and pieces I’ve learnt. I don’t consider myself an expert by any stretch of the Continue reading »

The modern SEO’s toolkit – my rant about learning to code

Spoiler alert: What follows is my searchlove deck. If you are joining us in NYC next week (and you should be) you probably don’t want to spoil it by reading my deck just yet. However, I’m sharing it now because Continue reading »

Whitepaper – the benefits of UGC for retail

I’ve talked before about how much we’ve enjoyed working with Reevoo over the months. It’s great working with an agile and motivated development team who can get things done. Along the way, we have worked on quite a wide range Continue reading »

Clarifying our position on “hats” in SEO

I believe in the web. I believe in organic citations. I love inbound marketing. We have built our business by believing in the flywheel and I desperately want that to be how our clients and conference attendees build theirs too. Continue reading »

In-depth SEO Q&A Discussion

Back in August (feels like an age ago) I met up with Dave Cain of Nottingham SEO company Angel SEO to record a long Q&A discussion on all kinds of SEO topics. Dave has split the video up into sections Continue reading »

SEO Ranking Factors in 2010 – a4uexpo

Despite interpreting the title as meaning in the future (before realising that this year is 2010!) I thought people might be interested in some of the links I shared in my presentation at A4U London on the subject of ranking Continue reading »

A4U live blog: The Link Whisperer – how to build a link network

This is my first shot at live blogging. I am going to give it a shot at writing and posting in real-time so please excuse any typos etc. I am here at A4U with Sam and Tom from Distilled talking Continue reading »

Rapid Protoyping with the SEOmoz API

I am out in Seattle for the SEOmoz PRO seminar (don’t forget to come to the London seminar!) where the second day has kicked off with two of the best presentations I’ve seen in a long time from Seth Besmertnik Continue reading »