Will Critchlow : Will founded Distilled with Duncan in 2005. Since then, he has consulted with some of the world’s largest organisations and most famous websites, spoken at most major industry events and regularly appeared in local and national press.
Blog posts by Will Critchlow:
Many of you will be aware of the sad demise of Blueglass Interactive. I don’t have inside information and I’m not about to speculate on what happened. It is now clear, however, that the upcoming BlueglassX conference in LA (scheduled Continue reading »
Email marketing is one of those things that I never set out to do. In the early days of Distilled (much like the book-keeping, tax returns, and general admin) it was my job simply because someone had to do it. Continue reading »
Last week I gave a talk entitled Internet Trends for Marketers at our free meet-up in London (sign up here if you would like to hear about the free meet-ups we run). Since I’m aware that not everyone can make it to London Continue reading »
Too much to read? The news I’m really excited to share is that anyone who signs up for a paid DistilledU account in December (at the existing $40 / month price point) will get access to all our conference videos past and Continue reading »
I’ve been running some A/B tests on the Distilled website recently. It was the first time I’ve had my hands dirty in the data for a little while and the tests weren’t doing what I was expecting them to do. I Continue reading »
You might remember that I wrote a few weeks ago about designing for readability. I wrote that essentially as a brief, and today you get to see the results of Richard Westenra’s hard work since then. In my opinion, he’s Continue reading »
Update: this whole post was a precursor to the redesign of our own blog. You can read more about the resulting redesign here. We write content all the time that we really hope you won’t read. Don’t bother reading the testimonials Continue reading »
If you told my brother and me aged 12 and 16 that we’d enjoy working together one day, I don’t think we’d have believed you. Like many siblings, we got closer when we no longer lived together. I think it Continue reading »
Almost a year ago, I made a pitch to the exec team at Distilled. The tweet-length version is: We hire smart people and help them get to the top. We need world-leading training. The way to invest in training is Continue reading »
It’s easy to get seduced by the latest shiny widget, to seek for the latest trick or to assume that our standard approaches will work for everyone. Over the years, old-school B2B marketers have given me the hardest time of Continue reading »
