Tom Critchlow Tom Critchlow is VP Operations for the NYC office, living in Brooklyn and working in Manhattan. Fiercely curious about most things and passionate about everything.
Blog posts by Tom Critchlow:
Here’s my second presentation from the awesome A4uexpo Munich. The conference is really good, phenomenally well run and really good fun. Everyone’s a little bit worse for wear on the morning of the second day but here’s my slides from Continue reading »
Following hot on the heels of Sam’s most excellent keyphrase research presentation at SMX London I present here my slides on Universal Search from Munich! The slides are jam packed with links and additional resources so download and research at Continue reading »
I love data. I really do. So you’d think that the latest announcement from Google about the new organic traffic impression, ranking and CTR data would be right up my street! Unfortunately, as with so many of the other data Continue reading »
So this is a few days late I’m afraid but here are my slides from the simply awesome Think Visibility 2010 in Leeds: Google Local Tips & Tricks by Tom Critchlow I’d like to say thank you again to Dom Continue reading »
Recently there has been an influx of infographics being used online to gain traffic and links. I love infographics. Therefore I’ve compiled this post to explain what they are and give you some inspiration for creating your own infographics and Continue reading »
Being a good SEO involves research. You need to be constantly pushing the envelope on the data that you gather, the insights that you gain and what recommendations you provide in terms of what works and what doesn’t. Google Local Continue reading »
A tongue in cheek post for Friday. Will pointed out this article from Wired talking about Placebos getting more effective and I was tickled by the striking similarities between the conclusions of the study and the best practice advice for Continue reading »
A good friend of the Distilled team and fellow SEO Richard Baxter recently pinged me to ask if I’d comment on his latest post. Since it’s for a good cause instead of commenting I thought I’d write a post instead Continue reading »
In amongst all the kerfuffle of the searchology news I’ve noticed something else new being tested on adwords. I’m not sure if this is a permanent change for a select number of sites or if it’s the start of a Continue reading »
Conversion Rate Optimisation can sometimes seem daunting. It often has a stigma attached to it of constant testing, heavy development changes and large amounts of work. While it’s true that you certainly can do CRO testing till you’re blue in Continue reading »
