Tom Critchlow Tom Critchlow is VP Operations for the NYC office, living in Brooklyn and working in Manhattan. Fiercely curious about most things and passionate about everything.

Blog posts by Tom Critchlow:

Guest Post: Ryan Introduces XPathBuilder.com – easily build xpath string for google docs

Today I’m introducing a guest post from Ryan Boots. We’ve talked a lot about using Google Docs on the Distilled blog and in particular the importxml function. In order to use the importxml function you need to write xpath and Continue reading »

Tom Critchlow’s Presentations from Expon & Mozcation in Brazil

Howdy! I’ve just got back from the wonderful Expon conference in Sao Paulo, Brazil. Massive congratulations to Fabio and the team for organizing and running an awesome event. I’ve uploaded my presentations here: SEO Hacks & Apps This is the Continue reading »

Link Building Tips for Startups – A New Free Appsumo Video

One of the biggest reasons I love working at Distilled is because I get to share information widely and help spark discussion, learning and engagement. Whether it’s blogging, presenting or tweeting. So when Appsumo came knocking I couldn’t resist the Continue reading »

A Quick Wrapup of our London #LinkLove Conference

Wow. We’re all in a state of shock recovering from the totally awesome Link Building conference on Friday. Others have written far more detailed reviews but I wanted to push something out to show my appreciation for the speakers. (See Continue reading »

Google’s Panda/Farmer Update – What To Do About It

As you all know by now there has been a massive update to Google’s algorithms in the past week. Initially called the Farmer update by Danny Sullivan it’s now been revealed the internal name at Google was the Panda update. Continue reading »

How To Build Agile SEO Tools Using Google Spreadsheets

In the past few years innovations on the web have made it incredibly easy for regular people like you and I to enter the world of coding. For example, right at the end of 2010 I started dabbling with Google Continue reading »

Analytics for Affiliates – A4uexpo London Presentation

I’m worried that some of this presentation went over the heads of the audience. Only 2 people in the room put up their hand when I asked who knew what a custom variable was… Still, you can’t go too advanced Continue reading »

Behavioral Re-Targeting – Good or Bad for the Web – Sam vs Paddy

Today we have a face-off between Sam and Paddy. After many heated discussions in the office it seemed like it would make an interesting post to put both sides of the argument side by side on the blog. First, for Continue reading »

Silverfish Handcatch!! So Ends The Greatest Viral Ever

As I write this, Sam is busy delivering meme training for the company. For those interested in memes, social media and viral videos there really are no words to describe how immensely, insanely amazing the old spice campaign has been. Continue reading »

Submit SEO Problems For Distilled To Solve

Howdy Distilled fans – this is just a short post. We’re looking to try out a new format for blog posts in the near future where we either do a video or screencast to go through some more practical examples Continue reading »