Stephanie Chang SEO Consultant
Blog posts by Stephanie Chang:
Over the past year, I’ve realized the value of investing a significant amount of time at the beginning of a project to thoroughly understand a client’s site and business. An example of this type of investment is that I’ve started Continue reading »
When I first started at Distilled in June 2011, I was intrigued to learn from the Sales team on what worked, what was effective, and how to apply it to my consulting in order to boost client relationships, maintain momentum Continue reading »
As SEOs, we’re often told the value of having unique, quality content on a site. However, it can be difficult to quantify what that means – is it just ensuring that the content itself isn’t duplicate on your own and Continue reading »
I’ve been a part of the Distilled NYC team since the beginning. I distinctly remember my first day (just over 14 months ago), showing up to the office, saying hi to Tom Critchlow, configuring my new laptop, and thinking “what’s Continue reading »
**Note from Stephanie: This is a guest blog post by Bryson Meunier, a Chicago-based SEO and Director of Content Solutions at Resolution Media, an Omnicom Media Group Company. His career at Resolution Media has given him the opportunity to help Continue reading »
Introduction At Distilled, we often choose to work directly with our client’s PR team. Why? Because we gain valuable insights into a company’s existing marketing strategy from their PRs. After all, PRs have first-hand knowledge on which campaigns have been Continue reading »
Introduction Measuring the ROI of SEO can be challenging. Here at Distilled, we’ve found that creating a solid benchmark report that is specifically tailored to the client’s needs helps with this process. However, benchmark reports shouldn’t just be used in Continue reading »
One of the many challenges of working on e-commerce sites is simply dealing with the sheer number of pages that exist for these sites. In addition, most of the recommendations need to be slightly automated and definitely scalable, as changing Continue reading »
Here at Distilled, we’ve often taken a keen interest in startups and how they have evolved overtime. One that we and many of the SEOs in our community have utilized is StumbleUpon, a free social media services site that’s purpose Continue reading »
Introduction to Google Analytics Real-Time Yesterday, Google announced the launch of Google Analytics Real-Time, which provides users with access to information about what is happening on their website(s) right now. This tool provides owners with information about which of their Continue reading »
