Richard Cotton Sr. Paid Search Marketer
Blog posts by Richard Cotton:
The world of Paid Search has been buzzing today with news of ‘Enhanced campaigns’ that Google will be rolling out over the coming weeks and will be taking over from the current campaigns entirely by June. For those who haven’t Continue reading »
Google have produced a new metric for judging the effectiveness of content network campaigns – the ‘view-through conversion’. I think that this is an excellent addition to the marketer’s toolkit but it comes with a word or two of warning. Continue reading »
If you answered – “When Google’s website optimiser tool says it is over (with a 99% degree of statistical certainty)” then you may need to think again. We recently ran a test on a newsletter & subscription sign up process, Continue reading »
We recently had a spike in traffic for one of our clients that we couldn’t explain. The spike appeared in organic traffic when we excluded their main keyword but we couldn’t find out what the source of this traffic was. Continue reading »
We recently noticed that when searching on Yahoo for Distilled a sponsored advert was appearing. The strange thing about this is that we do not run any PPC adverts on Yahoo. We do run some PPC adverts on Google but Continue reading »
We’ve already seen demographic targeting for some time on Google’s content network but now they are taking a step further and offering behaviour-based advertising. By tracking your surfing habits, they will be able to display adverts based on your interests Continue reading »
I just read a very interesting blog post from the Rimm-Kaufman Group about the changes that Google had made to Broad match keywords and the resulting effects. In the article they point out how the performance of broad match terms Continue reading »
I recently installed the new Adwords Editor 7.0 and thought I’d share my thoughts and first experiences of it with you. Although there is plenty to like about the upgrade, there is also one big problem that you need to Continue reading »
There have been a couple of interesting developments in paid search in the last week. The first was that Google are planning to run their own ads linking to Google search results for a variety of high value keywords such Continue reading »
Sometimes being able to see things in fine detail is unpleasant- particularly when it comes in the form of a sudden revelation. Every now and then you get that kind of shock in PPC data, when the serene progress of Continue reading »
