Mike Pantoliano is a lead consultant at Distilled in Seattle. At one point he had an Orkut profile.

Blog posts by Mike Pantoliano:

Using Custom Variables to Make Google Analytics Work for You

On Tuesday I had the pleasure to speak at #SEMpdx on Google Analytics. I was told to bring some “really advanced sh**“, so I thought I’d talk about custom variables. I was relieved to see that few in the crowd Continue reading »

The Unexpected Perks of Ranking 1st on Yahoo!

I’m going to detail an interesting turn of events for one of my personal sites. I’m hoping it sheds some light on how Yahoo! influences their search traffic numbers. While looking through Google Analytics I noticed a nice little peak Continue reading »

Excel for SEO – Lessons for Aspiring Ninjas

Yesterday at the #SMX West conference, Justin Briggs was on the “Actionable Metrics and Diagnostics” panel speaking about how he approaches some of the mountains of data available to SEOs. I happened to be closing up my work on a Continue reading »

Do Your Very Own Site Structure Audit

It’s easy to forget about the importance of a strong site architecture when so much focus is put on other on and off-page SEO efforts. When your site was being designed you might have built a sitemap to help keep Continue reading »

Understanding Site Architecture with Xenu and Excel

One of the often under-considered factors for a strong SEO strategy is the site’s architecture and its affect on the PageRank flow through a site. We know that PageRank dissipates as we get further from the home page, but our Continue reading »

Transitioning Your Yahoo! Search Marketing Account to MSN AdCenter

It’s funny, I’ve always considered the Yahoo! Search Marketing and MSN’s AdCenter PPC networks a royal pain. Even with Google’s AdWords controlling roughly 80% of the paid clicks coming into my clients’ sites, I still managed to spend probably less Continue reading »

Picking the Right Page to Target with Link Building

Ranking for a competitive keyword is never easy, so before making the link building investment its important to not only target the right keywords, but target the right pages for those keywords. I’d like to discuss some of the ideas Continue reading »

Thoughts on the #Mozinar from Distilled’s Attendees

Some of the Distilled team was lucky enough to be present for the awesome SEOmoz Pro Training Seminars here in Seattle. Feedback from the event is overwhelmingly positive amongst all attendees, and the Distilled folks are no exception. In chatting Continue reading »

In Search of the Perfect SEO Product Page (Oh, and a hello!)

Hi, there! My name is Mike Pantoliano and I’m the newest SEO consultant working for Distilled in the US. I’m terribly excited to be joining the ridiculously talented team both in the UK and the US, and I’ve already learned Continue reading »