Mike Pantoliano is a lead consultant at Distilled in Seattle. At one point he had an Orkut profile.
Blog posts by Mike Pantoliano:
Retargeting is a proven tactic that provides great ROI. Why wouldn’t it be? If you can get past the sometimes-creepy idea of ads following you around the web, it makes complete sense why it would be so effective. Users wouldn’t Continue reading »
All during the month of November of 2011, many of the Distilled consultants threw away our razors and let our ‘staches grow in the name of men’s health. Some of us were so embarrassed by the end of November that Continue reading »
Let’s start things off with a few jokes. Most things that are awful begin with an unidentified wetness. — Scott Simpson (@scottsimpson) September 17, 2010 jesus exiting crypt like kramer entering jerry’s apt — mark leidner (@markleidner) April 8, Continue reading »
In late August 2011, Google Analytics announced that it would be rolling out its new multi-channel funnel reports for all users, after spending a few months in an early pilot test. If you haven’t yet checked the new features out, Continue reading »
On May 7th, Mozilla announced that Aurora (Firefox’s public beta) is beginning to roll out their HTTPS-by-default Google search behavior. It won’t be long before this is default in Firefox. As their announcement states, the user will be none the Continue reading »
You’ve probably seen the CRO case studies that have touted insane conversion lifts from simply changing the text on a button or the background color of a product page. This is not a blog post about that sort of test. Continue reading »
On February 24, I spoke at SEMpdx’s SearchFest on Advanced Analytics with Conrad Saam. I covered quite a few Google Analytics tips that I consider rather custom or advanced, and my slide deck is attached at the end of this Continue reading »
Conversion rate optimization (CRO) has been getting plenty of attention lately in the web marketing space, for good reason. Testing platforms have become cheaper and easier to use, Panda has led to an increased interest in providing a good user Continue reading »
Tomorrow I’ll be speaking at SES Chicago on the topic of ‘Showing Your Search Wins with Web Analytics’. When building out my presentation, I began to notice a trend: some of the best search KPIs to track these days are Continue reading »
How can we keep up? Alongside Google+ and the new content creator experiment (see this SERP), Google also happened to announce a slew of new features for Google Analytics and Google Webmaster Tools. Yesterday was one of those days that Continue reading »
