Melissa

Blog posts by Melissa:

Cats vs Bugs: The battle of the linkbait

By Melissa. Published May 24, 2011 in the SEO category

We all know by now that the internet is made of cats. If you don’t believe me, check out this informative, educational video: But in my (admittedly somewhat limited) experience, I’ve found that people are really eager to link to Continue reading »

How junk food can make you better at Facebook

By Melissa. Published April 5, 2011 in the Reputation Monitor category

Everyone seems to be collating lists of companies that ‘win’ at Facebook, and really, that’s not too bizarre. After all, what’s better than taking the success stories and mimicking them to get in on the action? Surprisingly, though, most of these Continue reading »

New Link Building Seminars: just can’t get enough

By Melissa. Published February 4, 2011 in the Distilled category

Hi everyone! We’re really excited to bring you two new link building conferences, one in London and one in New Orleans. When we put on our ProSEO conferences, we asked you which sessions you liked the best, the ones you Continue reading »

ASA’s real-world campaign about online marketing

By Melissa. Published January 19, 2011 in the SEO, Social Media category

Way back in May 2010, I talked to an audience at SMX London about how the Advertising Standards Authority were expanding its remit to include ALL online marketing, as covered in their UK Code of Non-broadcast Advertising, Sales Promotion and Continue reading »

5 Tips for Dominating Page One Results With Social Sites

By Melissa. Published December 21, 2010 in the Social Media category

When you do a branded search these days, particularly for a well-known company, you often find various social sites* ranking for their name. But there are times when you know a brand is trying to go huge on social media Continue reading »

How to get attention online

By Melissa. Published September 14, 2010 in the Miscellaneous category

How would you go about getting attention online? Blog post? Infographic? Video? Think about the site you want to target and plan accordingly. Reddit loves itself, so if you go somewhere, you can pack the little robot and get to Continue reading »

New Rules for Optimising Content in the Social Media Age

By Melissa. Published June 29, 2010 in the Social Media category

So, back in the day, SEO content had two objectives: 1. optimise for search engines; and 2. be interesting to users. And that was the order of importance. After all, writing for the search engines meant more people would see Continue reading »

SMX Advanced – How Your Social Media Campaign Will Get You in Trouble… Maybe

By Melissa. Published May 19, 2010 in the Reputation Monitor category

This is the director’s cut of my SMX presentation on the new UK laws governing social media campaigns. If you weren’t at SMX, the slides are pretty self-explanatory, and if you were there, skip to the middle, where you can Continue reading »

How to Create Linkbait if You Don’t Speak the Language

By Melissa. Published May 14, 2010 in the SEO, Social Media category

It’s easy to create linkbait. You pick a topic that people will be interested in, research it using google.com or google.co.uk and write it out or design it or whatever. Of course, it only works that easily if you speak Continue reading »

A New SEO Perspective

By Melissa. Published March 15, 2010 in the SEO, Social Media category

Most SEOs are really keen to explain their tips and tricks to whomever will listen. Goodness knows we at Distilled love to, anyway. But we thought it would be interesting to see how people outside of the industry view SEO. Continue reading »