SEO, PR, Social and Content often operate in silos rather than expressing an understanding that they are all critical parts of the marketing mix. They work best when each element considers the other and their common goals. At Distilled we’re Continue reading »
We’ve all heard of sticky content, right? But what does ‘sticky’ really mean? And how do we make our blog posts and link-bait sticky? There are lots of sources out there on how to write good content, but they tend Continue reading »
A very light-hearted post for you today. Similar to the British TV show Catchphrase. From the picture clues below, determine the well-known SEO phrase. To use presenter Roy Walker’s old catchphrase, simply “say what you see” Number 1 Continue reading »
At Distilled, there’s a saying that ‘communication solves all problems’. And the first project meeting is the best time to get communication flowing. The following guidelines for kick-off meetings are given from an agency/consultancy perspective, but should be applicable to Continue reading »
2010 was declared by some as the year of the infographic. And when everyone jumped on the bandwagon, infographics quickly became the 2010 version of a top 10 list. So Why The Explosion In Infographics? With content still reigning as Continue reading »
So a few weeks ago, I ploughed through the annals of Firefox plug-ins available online – fun times! And I found a bunch of tools that are wicked for improving workflow (and a fair few pointless ones too). So I Continue reading »
Google vs SEO – by Dave Naylor The War of the SERPs Is Google locking down SEOs and trying to kill them off? Dave Naylor’s session at the Pro Seminar definitely would have got people talking. But first, a quick Continue reading »
Recently, I was part of the team responsible for creating an Infographic. Two months in, I’m still a relative newbie to Distilled, and it quickly became clear there was a lot more to think about than I initially appreciated. There Continue reading »
Do you ever set out to do a task, and 3 hours later you’ve done just about everything else except the thing you originally set out to do? Join the club. I’ve found myself having a number of conversations recently Continue reading »
Has Someone Been Planting Ideas In Your Head And Making Them Seem Like Your Own? Are You Sure? WARNING: This Post Contains Spoilers (And The Links Out Contain Some Serious Ones!) This season’s blockbuster, Inception, is set in the Continue reading »
