Lucy Langdon

Blog posts by Lucy Langdon:

11 Things I’ve Learned While At Distilled

By Lucy Langdon. Published November 18, 2009 in the Distilled category

I’m leaving Distilled at the end of this week to pursue a career that will hopefully exist somewhere between freelance copy-writing and environmentalism. I’ve written a bit more about all that at the end of this post (along with a Continue reading »

10 Ways to Come Up With Great Linkbait Ideas

By Lucy Langdon. Published July 3, 2009 in the Social Media category

1. Brainstorm Definitely the best place to start. Take it offline and give your brain a chance to think about it. A blank sheet of A4 or a whiteboard and a few coloured pens. Put your client or keyphrase in Continue reading »

An Introduction to Online Surveys and Feedback for your website

By Lucy Langdon. Published June 16, 2009 in the CRO category

Customer feedback is really important in the improvement of your website. Conversion Rate Experts wisely advise that, before you test with the “Let’s-Throw-Stuff-At-The-Wall-And-See-What-Sticks Approach“, you take some time to find out what needs to be tested. One of the ways Continue reading »

Interns Wanted!

By Lucy Langdon. Published May 28, 2009 in the Distilled category

A very quick post just to let y’all know that we’re looking for some interns. If you’re a developer, marketer or SEO who wants to get some real proper hands-on experience with an exciting, friendly and cutting-edge company then please Continue reading »

Weekly Linkbait Question Time #3

By Lucy Langdon. Published March 27, 2009 in the Social Media category

The last couple of weeks, I’ve used these linkbait posts to feature sites that have done well by creating content that their existing users love. MacLife and Outdoor Online are two great examples of this. However, content that your users Continue reading »

Weekly Linkbait Roundup #2

By Lucy Langdon. Published March 20, 2009 in the Social Media category

This week I have picked out three bits of linkbait with the common theme of travel and adventure. To recap quickly on the aims of this post (using some feedback from last week), I want to: highlight a few pieces Continue reading »

Weekly (!) Linkbait Roundup #1

By Lucy Langdon. Published March 12, 2009 in the Distilled category

The Search team at Distilled has a linkbait meeting most Thursdays. Sometimes it’s for clients, sometimes it’s for our projects and sometimes it’s just to talk about some of the awesome ideas we keep having. One of the ideas that Continue reading »

Converting Controversial Conversations into Conversions.

By Lucy Langdon. Published March 4, 2009 in the Reputation Monitor, Web Design category

A couple of words collided for me the other day. The first was conversation, which Ciaran wrote about recently, arguing eloquently that the word is being horribly misused by marketers. The second was controversy, which has, for a long time, Continue reading »

Launching Linkbait is like organising a party

By Lucy Langdon. Published February 20, 2009 in the Mobile, Reputation Monitor category

Know what today is? iiiiitttt’s…. Analogy Friday! Tomorrow night, the Distilled crew is coming to my house for a party. It’s called Boardgames and Beverages. Rocking. While I stayed up all last night decorating personalised menus and filing the party Continue reading »

SEMMY Finalist in ‘Local Search’

By Lucy Langdon. Published January 29, 2009 in the SEO category

A quick update and a polite request following on from my Four SEMMYs and a Silence post last week. Quick Update I got through to the finals- vote for me here! Thanks very much to the judging panel. I feel Continue reading »