Analytics is what makes online marketing so valuable to many executives. We can track what is working on the site and how effective an online campaign is for the business bottom line. It’s like the wiring in a house, it’s
Follow your dreams, they say. Work for yourself, they say. Dream big and it’ll happen, they say. But running a small business is so much harder than that. Just getting your name out there is one of the hardest things
TL;DR: If you want to build your business online for the long term and really win, hire a community manager. A person who is in charge of knowing, understanding, and keeping up with your community. They will be the main
There is a big hooplah in this industry about outing companies for things they are doing wrong. No matter where you are on that spectrum, I ask: Why not stop being negative overall? Stop telling people what they are doing
There’s been a lot of talk recently about negative SEO—we’ve actually been throwing around the idea of writing a post like this since a first draft appeared on April 8th, 2011! The post actually started in the same way back
TL;DR: Pick a few months and spend at least as much time as companies like Clorox and Google spent on April Fools Day 2012 to create ideas to get your customer’s attention. Funny or not, act on those ideas and
We work with in-house search marketers all the time at Distilled. Many of us have been one at some point, so we understand there is so much to be done and so little time. The first thing many companies want
This was my reaction when first hearing of an SEO Moat: “Like as in a moat? One of those things with water and alligators and dragons, around a castle?” Our sales executive, Stephanie, says, “Yeah, one of those.” A Moat.