Even if you don’t know PPC like an expert, you have probably heard of the elusive ‘Quality Score.’ Simply, quality score (QS) is the grade between 1 and 10 that Google gives your keywords; 10 being absolutely perfect. It is Continue reading »

One of my points last month in 8 PPC Spring Cleaning Necessities was to have the right geo-targeting. I pointed out where you can find which cities and states you are appearing in, and I mentioned briefly that you should Continue reading »

SEO and PPC stay pretty separate in the online marketing industry, it seems. I’ve answered a lot of questions about paid search and how it works, but the majority of the industry seems to discount the value paid search can Continue reading »

If you’ve just started running paid ads, or if even if you’ve been doing it for a while, there are always improvements that can be made: more keywords to target, bids to be changed, landing pages to be optimized. To Continue reading »

Display advertising is getting a makeover! At the end of March Google announced they will soon launch a new Display Network tab to AdWords. They mention briefly how far display advertising has come, and now they are making it even Continue reading »

Google keeps quite a bit of information under wraps. We advertisers play Google’s game in hopes of obtaining the ultimate payoff: The Conversion. We cleverly sculpt ads to end with punctuation in the first description line so IF our ad Continue reading »