Hannah is an 'accidental' SEO Consultant having previously worked in offline marketing for 7 years. She likes pictures of cute kittens a little bit too much and has been known to give away snow globes whilst speaking at SEO conferences.
Blog posts by Hannah:
Friday saw more than 1000 marketers attending the Content Marketing Show in Logan Hall at the Institute of Education in London. This was my favourite slide of the day – it’s Paul May’s & the photo was taken by Stacey Cavanagh. The wifi password was ‘going underground’ Continue reading »
Do you self-identify (or have you previously self-identified) as an SEO? If so you likely won’t be too surprised to hear that you’re ‘unpopular’ in the content marketing world. In truth I’d suggest that unpopular doesn’t come close to covering Continue reading »
When marketing an international company the old adage ‘think global, act local’ is often coined; but does the same ring true for social media? I was recently asked by a client to make some recommendations on how to handle their Continue reading »
As online marketers we know what the internet loves to link to and share. In no particular order it probably looks something like this – zombies, bacon, cats, consipiracy theory, controversy, drama… and erm sex. I spoke recently on this Continue reading »
For our third London based meet-up, the focus was Conversion Rate Optimisation (CRO) and User Experience (UX). For those who couldn’t make it / left their notes on the night bus home – panic not – here’s a round up Continue reading »
Should all start ups be doing SEO? It depends on the start up; but I think there’s really good reasons why all start ups should probably invest a little time and resource into SEO from the beginning… but just how Continue reading »
This post was prompted by a book I recently read – The Secrets of Consulting by Gerald M. Weinberg; I don’t want to talk too much about the book here, but I’d recommend you read it either if you are Continue reading »
LinkLove London 2012. We’re here. We’re caffeinated. We’re excited. If you made it along hopefully this round up will refresh your memory – if not, well I’m sorry you couldn’t make it. You’ll be here next year though right? I Continue reading »
For 2012 I made a couple of New Year’s resolutions. I’m not going to lie, most have fallen by the wayside already – however one which seems to have stuck (for now at least) is reading more books. First up Continue reading »
I view competitor analysis as something of a necessary evil. You need to do some competitor analysis in order to benchmark yourself versus your competitors and shape your strategy moving forward. But I do think that the pitfalls are plentiful, Continue reading »
