Duncan Morris : Duncan founded Distilled with WIll in 2005. He now has the overall responsibility of running Distilled. He focuses on both the company’s long-term plans and improvements to its day-to-day operations. He spends most of his time on recruitment, strategy (whatever that means) and client projects.

Blog posts by Duncan Morris:

The biggest hurdle to you ranking well is reading this blog.

Before you all go and unsubscribe let me explain what I mean.. We are fortunate to work in an industry where sharing information is commonplace. Research is shared, Ideas are shared and even Finacials are shared. If you have a Continue reading »

Arbitrary limits on Google Analytics

Yesterday I hit what appears to me to be a completely pointless and arbitrary limit on Google Analytics. Whenever we create a website on behalf of a client I also create them a google analytics account (under my account). This Continue reading »

Exposed: guess who has been polishing their Wikipedia entries?

Whilst browsing the web (read procrastinating) I came across this story about a new website designed to tie Wikipedia edits back to the company that made them. The website created was created by Virgil Griffith who says he created WikiScanner Continue reading »

From job ad to job offer in 17 days – how to hire staff

On friday we sent out two formal job offers, one to a web developer and one to a graphic designer Without wishing to tempt fate I thought I’d share how we went about recruiting them and a few of the Continue reading »

Reputation Wars – British Airways vs Virgin Atlantic

It’s been a while, but I am pleased to give you the next in the series of Reputation Wars, where we take two big brand names and compare their online reputation. I have changed the format from the last one, Continue reading »

Blog Upgraded

I have just upgraded the blog to the latest version of WordPress It all appears to be working, but if you spot any funny business, please let us know.

3 Reasons why Reputation Monitoring is like Insurance

Daniel over at Reputation Advisor slightly beat me to the punch earlier this week with his excellent article about why you should keep a reputation manager on a retainer. In the article he compares Reputation Monitoring with Insurance. I have Continue reading »

How a simple mistake can cost your company $30,000

Have you ever made a mistake that cost your company $30,000? I suspect for most of us the answer is no, or at least we think the answer is no. What if the mistake was something that you didn’t even Continue reading »

UK PR firms fail to track online media coverage.

The majority of UK PR companies are failing to identify potential negative blog posts, and aren’t able to protect their online reputation and brand. A study carried out by Distilled – the creators of Reputation Monitor, a media monitoring tool, Continue reading »

Negative press is unavoidable

When you put your name or your brand out into the limelight people will talk, and you won’t be able to control what they are saying. There is an interview about to start on BBC Radio 2 about whether there Continue reading »