Carson Ward is a consultant with Distilled. You can talk with him on Twitter or on the ever-popular Google+.
Blog posts by Carson Ward:
In consulting larger companies, I’ve recently learned that it’s many times easier to convince decision makers to act when a competitor is already executing a similar strategy. Suggest the same strategy as an untested initiative and it’s nearly impossible to Continue reading »
Have you ever asked how to raise a small businesses visibility online? You won’t have to look far for someone to tell you that, “you should start a blog” or “make really helpful videos.” But is that really the answer Continue reading »
It’s a common dilemma. You work hard to publish a great piece of content, but no one notices it. How can you build an audience when you don’t have one? One solution is to buy the initial traction, which I Continue reading »
Among my many pet peeves, marketers who make clumsy appeals to science are close to the top. You may, at some point, have read a blog post from a marketer who talks about “social proof” like it’s some kind of Continue reading »
Using domains effectively for branding purposes means a lot more than just getting the brand name in the domain. As our jobs have transcended plain “SEO”, we are being asked increasingly strategic questions relating to broader online marketing and competitive Continue reading »
It’s hard to believe, but tomorrow will mark one year since Google launched the first “Panda” algorithm update. Originally impacting 11.8% of US queries, Panda sent SEOs and “Panda-lized” webmasters rushing to find the fix. One year later, we know Continue reading »
The Wall Street Journal reported recently that Google may attempt to launch a fast-shipping option to compete with Amazon Prime. This news corresponds with an improved store-front type home page for Google Shopping. For those who are not familiar with Continue reading »
