Benjamin Estes SEO Consultant

Blog posts by Benjamin Estes:

Segmenting Keywords Using SeoTools

This is something of a spiritual successor to my previous post, Use One Huge Table In Excel. In that post I talked about the fact that to take advantage of the relationships between all of the elements you have in Continue reading »

Use One Huge Table in Excel

Sometimes we at Distilled go a little far out with our posts about statistics and data and all that, but not all of that is applicable to everyday work. Not all tasks are so complicated—some are fairly cut and dry, Continue reading »

Freedom in Process / How Distilled Finds Great Tools

Working according to a process means having real freedom to be creative and productive. What an odd statement, that a constraint on our actions would give us flexibility! But think about it—in considering SEO or marketing, do we act with disregard or Continue reading »

Automating Search Query Downloads from Webmaster Central

Just before last Christmas Google posted a method to download search queries from Webmaster Central to a CSV file using Python. Downloading a CSV files can of course be done from within Webmaster Central when you’re logged in, but by Continue reading »

Getting Started With The Free Linkscape API

When they released Open Site Explorer, SEOmoz gave SEOs a powerful, free tool upon which many now rely.  But did you know that all SEOmoz members have access to the just-as-free and perhaps powerfuller Linkscape API?  This API uses the same data Continue reading »

Wait… which way is my traffic trending?

Our Will Critchlow delivered a presentation at ProSEO Boston this year which interested many and baffled many more. One of the cooler (and more esoteric) tools he brought up was R, which is a statistical computing program.  Working with it Continue reading »

ProSEO Boston Recap

It’s been a week now since our first Boston ProSEO conference kicked off.  Our video presales are turning out to be very popular, and we are proud to finally announce that our #linklove videos for London and NOLA are all Continue reading »

Changes of Domain

Domain changes can be worrisome from an SEO perspective.  This is only natural as we spend our time building up the strength of particular domains so that they can compete with others.  Will Google recognize the old site at the Continue reading »

Google Analytics is the Cat’s Pyjamas, Announces Multi-Channel Funnels

Most PPCers and SEOs (myself included) go crazy for analytics numbers.  After all, how else are we going to quantitatively justify the qualitative recommendations we make?  PPCers need to design proper ad copy, SEOs need to be able to execute Continue reading »

SEO Hipsters

Disclaimer: Please don’t misunderstand me.  I’m OK with hipsters.  In fact, some of my best friends are hipsters.  But hipsters aren’t known for getting things done. We discuss getting things done quite a bit in the Distilled offices, as well Continue reading »