We’ve said it before, and we’ll say it again—content marketing can be tough. Creating content without a target audience is like Hall without Oates, peanut butter without jelly, Carly Rae Jepson without ‘Call Me Maybe’….essentially, it just doesn’t make sense.
It was the one thing standing between me and the ‘Submit!’ button on my Distilled job application: “Anything else we should know about you? (this is your opportunity to impress us)” Well, damn it. I had reached the online equivalent