Adria Saracino is the Head of Outreach at Distilled. When not managing a team of bad ass Outreach hustlers, training, or developing content and outreach strategies, you can find her writing about style on her fashion blog, The Emerald Closet.

Blog posts by Adria Saracino:

Content Marketing DOs and DON’Ts

While everyone’s definition of content marketing is a little different, the execution side of this marketing channel has much more definitive best practices. Whether you are new to content marketing or just looking for validation that your program is running Continue reading »

Everything a Marketer Needs to Know Can Be Learned from Journalism

I became a marketer somewhat by accident. I still remember filling out college applications, answering the fretful, “What do you plan on doing with your life?” question with that annoying confidence only a 17 year old can possess. I knew Continue reading »

Kill It In Content Creation By Knowing Your Customer Conversion Funnel

All online businesses want links. To get links using content, it seems like an easy equation: epic content = a lot of links. But what exactly does epic content mean? Oftentimes the task of developing epic content is left to Continue reading »

Hiring Help: Characteristics of a Winning Link Builder

Not everyone can be a great link builder. Sure, you can teach people the steps to take, but you can’t teach them how to have swagger. There are innate characteristics that are extremely difficult to teach – I mean, how Continue reading »