Monthly Archives: June 2010

New Rules for Optimising Content in the Social Media Age

Posted by Melissa on June 29, 2010 in the Social Media category

So, back in the day, SEO content had two objectives: 1. optimise for search engines; and 2. be interesting to users. And that was the order of importance. After all, writing for the search engines meant more people would see more >

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How to Deal with Competitors Copying Your Links

Posted by Kate Morris on June 24, 2010 in the Link Building, SEO category

You just spent a hearty amount of time with consultants, at a conference, or in front of your computer screen learning about linkbuilding. The plan is perfect and the execution is going just as well. Rankings are going up, traffic more >

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Google Analytics $index – What it is and how to use it

Posted by Paddy Moogan on June 23, 2010 in the SEO category

One of the features of Google Analytics is the ability to view the $index value of a certain page, but do you know what it means and how to use it? How $index is calculated $index is calculated by looking more >

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Integrating the Social Community in Offline Media

Posted by Kate Morris on June 17, 2010 in the Link Building, Mobile, Social Media category

Imagine my surprise as I was sitting in the Philly airport, reading a copy of Lucky Magazine, that I should come across something I love. It’s an advertisement from Bing. Yes, I said love. It’s a blatant advertisement, and it’s more >

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6 Tips to Engaging Communities (Yours or Others!) for SEO Benefit

Posted by Sam Crocker on June 15, 2010 in the SEO category

Howdy folks! This week I’m taking a look at how to make the most of existing communities and what you need to focus on if you decide to create your own all with hopes of increasing links and improving your more >

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6 cool things YOU can do with Google Analytics Custom Variables

Posted by Rob Ousbey on June 10, 2010 in the Miscellaneous category

The background: in 2009, Google Analytics added a feature – Multiple Custom Variables – which allows you to store additional data in Google Analytics – specifically name/value pairs at a visitor, visit or pageview level. You can then segment and more >

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Submit SEO Problems For Distilled To Solve

Posted by Tom Critchlow on June 8, 2010 in the SEO category

Howdy Distilled fans – this is just a short post. We’re looking to try out a new format for blog posts in the near future where we either do a video or screencast to go through some more practical examples more >

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How Distilled celebrated 5 years of success…

Posted by Lynsey on June 7, 2010 in the Distilled category

  A few months back was the official 5th Birthday for Distilled (24th March 2010, to be precise) but there was so much going on – you know, the usual stuff: the directors having babies, the opening of our American more >

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