Monthly Archives: September 2009
In my role at Distilled, I am usually the first point of contact for new clients, and inevitably I am also the person who lets them know how big a dent our fantastic service will make in their wallet. This more >
If you answered – “When Google’s website optimiser tool says it is over (with a 99% degree of statistical certainty)” then you may need to think again. We recently ran a test on a newsletter & subscription sign up process, more >
I have only recently realised quite how packed my speaking schedule is over the next couple of months. I have also somehow managed not to write anything here on the Distilled blog about possibly the biggest of them all – more >
First an admission. I used to be an Excel-monkey for a living. They called it ‘strategy consulting’ but really (at least in the early days) I was driving Excel for hours every day. It was more fun than it sounds more >
A tongue in cheek post for Friday. Will pointed out this article from Wired talking about Placebos getting more effective and I was tickled by the striking similarities between the conclusions of the study and the best practice advice for more >
Over the last few months we have seen Google innovating at an unusually high rate. We are going to be in for some interesting times. Nothing ever stands still when it comes to marketing on the internet, but it is more >
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