Monthly Archives: March 2009

How using banner ads can help increase traffic to your site

Posted by Leonie on March 30, 2009 in the Reputation Monitor category

Banner ads: no one really likes them. They’re not interesting to create, they look pretty horrible and, quite frankly, they can be very annoying. So why have we just uploaded a new banner ad to promote our Reputation Monitor?  These more >

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Weekly Linkbait Question Time #3

Posted by Lucy Langdon on March 27, 2009 in the Social Media category

The last couple of weeks, I’ve used these linkbait posts to feature sites that have done well by creating content that their existing users love. MacLife and Outdoor Online are two great examples of this. However, content that your users more >

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Telegraph ‘Cloaking’ and BBC Geo-Delivery: Ways the Web is Broken

Posted by Will Critchlow on March 23, 2009 in the SEO category

This week I have come across a couple of interesting ways that the web is just a little bit broken. Strange Cloaking from the Telegraph The first is some strange behaviour from the Telegraph blogs area. Try viewing this page more >

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Weekly Linkbait Roundup #2

Posted by Lucy Langdon on March 20, 2009 in the Social Media category

This week I have picked out three bits of linkbait with the common theme of travel and adventure. To recap quickly on the aims of this post (using some feedback from last week), I want to: highlight a few pieces more >

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Google moves into Behavioural advertising

Posted by Richard Cotton on March 13, 2009 in the PPC category

We’ve already seen demographic targeting for some time on Google’s content network but now they are taking a step further and offering behaviour-based advertising. By tracking your surfing habits, they will be able to display adverts based on your interests more >

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Weekly (!) Linkbait Roundup #1

Posted by Lucy Langdon on March 12, 2009 in the Distilled category

The Search team at Distilled has a linkbait meeting most Thursdays. Sometimes it’s for clients, sometimes it’s for our projects and sometimes it’s just to talk about some of the awesome ideas we keep having. One of the ideas that more >

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My Reputation Management Presentation from Think Visbibility

Posted by Tom Critchlow on March 9, 2009 in the Distilled, Reputation category

Over the weekend I spoke at Think Visibility, a good fun one day conference in Leeds. You can read my review over on SEOmoz. Below is my presentation for anyone who missed it. Reputation Management – Tom Critchlow’s Talk from more >

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What makes designing for the web different to designing for Print?

Posted by Leonie on March 5, 2009 in the Web Design category

Design for the web is considerably different to designing for print. This post discusses ten ways they differ and explains how we at Distilled design for the web. As a web designer, I’m constrained by the build. Not all designers more >

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Converting Controversial Conversations into Conversions.

Posted by Lucy Langdon on March 4, 2009 in the Reputation Monitor, Web Design category

A couple of words collided for me the other day. The first was conversation, which Ciaran wrote about recently, arguing eloquently that the word is being horribly misused by marketers. The second was controversy, which has, for a long time, more >

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