Monthly Archives: November 2007

Forget UGC, Discover User-Generated-Linkbait

You remember in the good old days when if you wanted to put content on your site you had to write it yourself? Then kapow, User Generated Content (UGC) came on the scene which opened up huge potential to just more >

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Social Media Tracking – The Onion Gets It Right (Ninja Style!)

So I was on digg the other day (working, honest!) when I came across this awesome video from the Onion: Ninja Parade Slips Through Town Unnoticed Once Again It hit the homepage rather predictably and received over 6000 diggs. After more >

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Talking about Google rebates in Marketing Week

I was contacted by Marketing Week for my opinion on the impact of Google announcing that it is to withdraw rebates to agencies (which skew the market in favour of larger advertisers, in my opinion – at least when they more >

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Microsoft adCenter offers upload from Google

I’d love to claim that they were taking a lead from us and our adCenter to AdWords converter, but, I suspect that Microsoft have had this in the pipeline for some time. On Wednesday, they announced (among a bunch of more >

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Interview with Scott Willoughby from SEOmoz

So we thought it would be a good idea to introduce an interviews category onto the blog in order to give us an excuse to chat with friends around the search industry. To kick off the category, we have Scott more >

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Distilled SEO interviews

I love reading interviews. I also enjoy biographies, and interviews can be like mini-biographies (perhaps just about one bit of a person’s life or work). The big names in SEO / blogging / online marketing get interviewed all the time more >

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Google Webmaster Console lets you set your geolocation

Back when Matt Cutts asked about what features we would like to see in Webmaster Console (no – he didn’t ask Distilled, he asked everyone!), I, along with many other non-US webmasters votes for the ability to tell Google the more >

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