Monthly Archives: May 2007

Negative press is unavoidable

Posted by Duncan Morris on May 31, 2007 in the Distilled category

When you put your name or your brand out into the limelight people will talk, and you won’t be able to control what they are saying. There is an interview about to start on BBC Radio 2 about whether there more >

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Reputation Monitor gets snippets

Posted by Duncan Morris on May 31, 2007 in the Reputation Monitor category

Over the last week or so I have been very busy updating reputation monitor. The changes that have gone live today are: Snippets – Both the rss feed and the results page have had snippets added.* Robots.txt – The reputation more >

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Aggressive Reputation Management

Posted by Tom Critchlow on May 23, 2007 in the Reputation Monitor, Reputation Wars category

…Or: How to take advantage of competitors who aren’t monitoring their reputation Ok, so here’s the deal. You’ve got your brand, it’s kicking ass online and everyone loves you (or at least no-one can find that site with all the more >

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We want to help Innocent drinks out

Posted by Will Critchlow on May 21, 2007 in the Reputation Monitor category

There has been a bit of a furore about the recent deal between Innocent Drinks and McDonalds. You can read about it in their own words on the Innocent blog and the follow up, but the short summary is that more >

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Big brands waste the exposure of the FA Cup final

Posted by Duncan Morris on May 21, 2007 in the Reputation Monitor category

On Sunday I sat through one of the dullest FA Cup finals I have seen for a while, whilst watching the cricket on cricinfo. For those who don’t know the FA Cup is probably the most famous knock out competition more >

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SEO Job titles through the ages

Posted by Duncan Morris on May 21, 2007 in the Distilled category

Today we increase the number of Critchlows working for Distilled from one to two, with the addition of Tom Critchlow. (What is the collective noun for Critchlows? – I vote for thicket). So whilst coming up with Tom’s job title more >

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Find your name, win prizes worth over £200 (including Champagne!)

Posted by Duncan Morris on May 18, 2007 in the Reputation Monitor category

Cutting straight to the point – we don’t believe that enough companies are tracking what is being said about them online, to counter this we are offering a free month of an agency account (worth £200) for our online media more >

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What do we write about?

Posted by Will Critchlow on May 14, 2007 in the Distilled category

We are primarily an seo company – and most of what we write about here on the Distilled blog is related to search in one way or another. One of our largest areas of interest is reputation monitoring and reputation more >

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Who is Distilled?

Posted by Will Critchlow on May 3, 2007 in the Distilled category

So who are these Distilled guys anyway? Distilled is a small SEO and web design company based in London, UK. Duncan Morris and I (Will Critchlow) started the company a little over two years ago from Duncan’s front room. We more >

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