The longer I work in internet marketing, the more I wonder if we’re often missing the point. We tend to think primarily in terms of “link-juice,” conversion rates, or increasing traffic, and when it comes to accountability, we usually look to Google as some omnipotent deity, hoping it will bestow favor upon us. But with so much emphasis on these inanimate statistics, we’ve forgotten something really important:
The internet is not about Google.
The internet is not about ads.
The internet is not about traffic.
The internet is about PEOPLE.
Shocker, right? Amidst all the hubbub centered around how to best optimize X, or increase Y, or reduce Z, we overlook the simple, raw purpose of the internet.





