So, you’ve come up with an awesome content marketing idea. In fact, it’s so good, that you reckon it could go viral. But how do you know if you’ve really got a hit on your hands?
To help understand whether you’re about to go viral, we’re going to cover:
- The key characteristics of viral content.
- How you can build viral characteristics into your content.
What do I mean by virality?
- In this context, I’m specifically talking about creating viral content for marketing purposes. I’m not talking about building virality into a product, or making an idea viral.
- My definition of viral content is content that is circulated rapidly on the internet.