Will Critchlow Founder

Will founded Distilled with Duncan in 2005. Since then, he has consulted with some of the world’s largest organisations and most famous websites, spoken at most major industry events and regularly appeared in local and national press.

As well as consulting, Will spends a lot of time on R&D and content; the most effective marketing Distilled has ever done.

For the purposes of press or event bios, feel free to use the following bio and this image (high res version):

Will Critchlow co-founded Distilled in 2005 with Duncan Morris. Distilled provides natural SEO and paid search services from offices in London, New York and Seattle. Distilled hosts regular industry conferences including SearchLove and LinkLove.

More about Will

His academic background is mathematics with a degree from the University of Cambridge (St. John’s College) including a graduate thesis on auction theory.

Previous jobs included programmer, strategy consultant in the telecoms industry and floor sweeper. He hated sweeping.

Will is married to Heather, plays basketball for Euston Power and occasionally loses to his brother at squash.

Online, he can be found:

• Writing for the Distilled and SEOmoz blogs
• On Twitter (pretty active, industry-related), on LinkedIn (professional) and Facebook (personal)
• Writing on his own website